Get Paid for Your Presence—Without Chasing Internet Fame.
Stop performing for attention. Start leading with authority.
with Erica Duran
Do you want visibility — or do you want to get paid?
I asked this question publicly years ago — before algorithms and content saturation exposed how little visibility alone pays.
Internet fame was never the goal.
Sustainable income, authority, and freedom were.
That belief became the foundation of my Paid For Your Presence® method — a system designed to turn expertise into income without chasing visibility, performing for attention, or living inside content burnout.
Soulful AI™ was built to support that same philosophy — using AI as a creative accelerator, not a replacement — so your voice, visuals, and systems can scale without losing what makes your brand powerful.
Fame is noisy. Presence is profitable. Choose accordinly.
I didn’t leave a Fortune 50 career to rebuild the same pace online.
After years inside corporate strategy and digital marketing — including work with brands like Disney and Viking Cruises — I saw the same problem everywhere: smart people doing too much to hold together businesses that should have been simpler.
So I built something different.
My work centers on structure, positioning, and restraint — the elements that allow your expertise to speak for itself and your business to function without constant production.
That approach became the Paid For Your Presence® Method — a five-part system that organizes how your work is expressed, offered, and sustained.
Command. Captivate. Package. Convert. Elevate.
Each phase has a role. Together, they replace scattered effort with direction.
The method evolved as the market changed.
Soulful AI™ supports the same foundation — extending your voice, visuals, and workflows in ways that scale without flattening what makes your work distinctive.
This work isn’t about expansion for its own sake.
It’s about building something that remains sound — even when you step back.
Never Settle.
ONE DAY
Turning Point Strategy Day
Start with my Turning Point Strategy Day—a focused, high-touch day where we cut through noise, indecision, and overthinking.
You get direct access via voice note and text as we work through your offers, positioning, and priorities in real time.
No circling.
No “maybe later.”
Just clear decisions and a direction you can move on immediately.
This is where most clients stop guessing — and start moving with confidence.
SELF-PACED
Gateway Entry Courses
These self-paced courses are designed to build a strong foundation — without pressure or constant output.
Inside, you’ll refine your messaging, offers, and sales structure at a pace that respects your bandwidth.
You’ll learn how to use AI intentionally — as a creative accelerator that supports your voice and systems, not something that replaces them.
This is for experts who want structure they can return to — not another program they outgrow.
DONE-WITH-YOU
Signature Programs
This is where we work together more closely.
My Paid For Your Presence® Signature Program, paired with Soulful AI™, gives you direct access, refined systems, and strategic support designed around how you actually want to work.
We organize your offers, messaging, and visibility so your expertise speaks for itself — and your business continues to function without constant performance.
This isn’t guesswork.
It’s precision — built to last.
“I don’t feel like I’m scrambling anymore.”
I honestly thought I was just bad at this.
Turns out, I was building everything on a model that required too much of me.
I’m not chasing momentum or visibility anymore—trying to keep up.
Things feel calmer.
And they work.
Dotty S., Personal Brand consultant
This work wasn’t supposed to cost you this much.
You didn’t start your business to perform for attention or chase an algorithm that keeps changing the rules.
You started because you had real expertise.
Something valuable to say.
A body of work that deserved to support your life — not consume it.
But somewhere along the way, visibility became the job.
Posting. Performing. Explaining. Proving. Staying relevant.
And the cost added up quietly:
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time you don’t get back
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energy spread too thin
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systems that promised leverage but created more maintenance
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audiences that engage — but don’t convert
Not because your work isn’t good —
but because presence was never meant to be scaled through performance alone.
That’s why I built Paid For Your Presence®.
Not as a branding philosophy — but as a business model.
A way to turn authority, experience, and perspective into income
without living inside content churn or tying your value to visibility.
This work doesn’t ask you to do more.
It asks you to structure what already works — so it can hold.
You don’t need a bigger audience.
You need a model that respects your time, your energy, and your expertise.
That’s what this work is built for.
LATEST
Blog & Podcast Hub
Start Here
New Here? Start With This. If you’re new to my world, welcome. You don’t need to “catch up,” read everything, or figure me out first. This page exists for one reason: to help you orient yourself — and find what’s most useful right now. First, a little context I’m...
This is not content. It’s a course correction.
You don’t need more information. You need to stop spending your life inside a model that was never designed to pay you back for who you are.
Fast Track introduces Erica’s 5 Paid For Your Presence® pillars and breaks the loop of reverse-engineering other entrepreneurs, chasing visibility, and mistaking hesitation for a strategy.
Short, private audio designed to help you think independently, decide decisively, and move differently.