RESOURCES
My Curated Tools to Simplify, Automate & Scale — Elevate Your Work, Reclaim Your Time
I’ve spent over two decades building a freedom-first business—where automation replaces burnout, aligned systems outperform bloated teams, and clarity trumps chaos.
Here you’ll find the exact tools that power my Paid For Your Presence® Method and Soulful AI™—each one personally vetted to help you simplify, scale, and receive with ease.
Systems That Sell—So You Don’t Have To
These are the automation, content, and backend tools I trust to power my Paid For Your Presence® Method and Soulful AI™. Each one helps you simplify, scale, and stay in your genius zone—without hiring a full team or burning out.
HeartBeat
Your business HQ—minus the chaos.
Forget juggling six logins, rogue Zoom links, and client DMs buried in your inbox. Heartbeat runs everything under one polished roof—programs, courses, chat, payments, and docs that look branded, not bootstrapped.
Why I Recommend This Tool:
I’m allergic to cluttered systems and client confusion. Heartbeat gives me total control over delivery and brand experience while keeping my backend lean and luxury.
Buzzsprout
Podcasting for grown brands.
Buzzsprout handles hosting, analytics, and distribution so your message lands everywhere it needs to—without tech drama or lost episodes.
Why I Recommend This Tool:
I wanted frictionless flow from publish to promotion. Buzzsprout is stable, clean, and pro-level without acting like enterprise software.
OneUp
Social scheduling without the circus.
Plan once, post everywhere, then go live your life. OneUp queues, recycles, and tracks across platforms—without the algorithm drama.
Why I Recommend This Tool:
It’s clean, easy, and client-friendly. FreshBooks is ideal for coaches and creatives who want clean financials, easy invoicing, and client-friendly workflows—all in one place.
ElevenLabs
Your voice. On demand. Flawless every time.
ElevenLabs turns plain copy into studio-level audio that sounds like you—without ever touching a mic. I use it for course narration, podcast episodes, and sales audio that keeps selling while I’m offline.
Why I Chose This Tool:
I don’t “batch record.” I automate authority. ElevenLabs lets me show up vocally every week—even when I’m traveling or silent on camera.
Descript
Edit like a pro without editing like a pro.
Descript lets you cut, polish, and caption video or audio just by editing text. No timeline headaches. No Final Cut tantrums.
Why I Chose This Tool:
I want to focus on message, not mechanics. Descript saves hours and keeps my voice work sounding premium—fast.
ManyChat
DMs that sell while you sleep.
Automated conversations that qualify leads, deliver resources, and book calls—without living inside Instagram, Facebook or Tiktok.
Why I Chose This Tool:
This is how I scale intimacy. ManyChat moves people from curiosity to calendar faster than any funnel.
Bizee
Form your freedom—without the fine print.
Bizee takes the confusion, fees, and guesswork out of forming your business. You can create your LLC, add a registered agent, and manage compliance all from one clean, intuitive dashboard.
Why I Recommend This Tool:
I used Bizee to form my latest LLC—it was fast, flawless, and actually felt like an upgrade, not a chore. Once you’re set up, they also handle bookkeeping and compliance so you can stay legit while you scale.
Dreamhost
Reliable Hosting for a Stress-Free Website
No gimmicks, no mystery pricing—just clean, reliable hosting that loads fast and stays out of your way.
Why I Recommend This Tool:
My website is an asset, not a hobby. DreamHost keeps it stable so I can focus on conversions, not crashes.
TidyCal
Scheduling that respects your time.
Simple, branded, and integrated with your calendar. TidyCal makes booking calls elegant and efficient, not chaotic. It’s the scheduling link you’ll actually want to share.
Why I Recommend This Tool:
Clients book faster. I keep control of formats like “15-minute start time” to kick off 8-hour access days.
ClickWhale
Because “?ref=27492” Isn’t a Vibe
Pretty links, serious payouts.
ClickWhale turns messy affiliate URLs into elegant, trackable links that actually look like your brand.
Why I Recommend This Tool:
I like to monetize beautifully. ClickWhale makes my links easy to remember, easy to say, and impossible to lose.
Avoya Travel by Erica Duran International
Freedom meets first-class.
From VIP Days abroad to sold-out retreats, I plan unforgettable experiences that grow your business and your tan line.
Why I Recommend This Tool:
Travel is how I scale transformation. My agency handles the logistics—you just show up elevated.
Canva
Design That Makes Your Brand Look As Premium As It Feels
From launch graphics to course visuals, Canva keeps every asset on-brand and scroll-stopping.
Why I Recommend This Tool:
Speed and style win. Canva gives me both—no waiting on designers or suffering through ugly slides.
TubeBuddy
Smarter YouTube Strategy Without Guesswork
Keyword intel, thumbnail testing, and analytics that tell you what’s working before you waste time uploading.
Why I Recommend This Tool:
Visibility without data is vanity. TubeBuddy gives me precision—so every video pulls its weight.
FreshBooks
Because “creative” shouldn’t mean “financially confused.”
FreshBooks makes invoicing and bookkeeping clean, quick, and client-friendly.
Why I Recommend This Tool:
Money clarity is brand clarity. FreshBooks keeps both sharp without burying me in spreadsheets.
Freedom-Living Essentials for the Way You Work + Live
From smart nutrition to pet care on autopilot, these are the lifestyle tools that support my business behind the scenes. Because freedom isn’t just about income—it’s about how well your life runs when you’re off the clock.
Furbo
Smart Pet Cam for Work-from-Anywhere Entrepreneurs
Furbo lets you check in on your pup from anywhere in the world, toss treats, and even talk to them. Great for nomads, travelers, or anyone working from cafes, coworking spaces—or just the next room. Use code USE CODE “FUR-8Q76NWUF” to save.
Why I Chose This Tool:
Because freedom includes peace of mind. Furbo helps me stay connected to my dog no matter where I’m working—without guilt or guesswork.
Feed Artie
Smart Nutrition for Your Furry CEO
Feed Artie is an automatic dog feeder and personalized food subscription designed for busy pet parents. It tracks meals, delivers healthy portions, and keeps your dog nourished—even when you’re working late or traveling. Save with code “ERICAREFER”
Why I Chose This:
Freedom means my dog’s routine can run without me micromanaging it. Feed Artie gives me peace of mind that my pup’s meals are handled with care and consistency—so I can stay focused and flexible.
Ryze Superfoods
Mushroom-Infused Beverages & Food That Fuels Your Flow
Ryze blends adaptogenic mushrooms with creamy coffee to give you calm focus without the caffeine crash. It’s the perfect companion for deep work, client calls, or soulful strategy sessions. Also enjoy their overnight oats, chai, matcha, and cocoa.
Why I Chose This:
Running a presence-powered business requires energy and clarity. Ryze keeps my brain sharp and my nervous system grounded—so I can show up fully.
Cook Unity
Chef-Prepared Meals, Delivered to Your Door
For those weeks when launching, creating, or serving clients takes priority over chopping vegetables.
CookUnity connects you with real chefs crafting real meals—no subscriptions filled with preservatives or prep work. Just fresh, restaurant-quality dishes ready in minutes. Choose your meals, heat, and get back to what matters.
Why I Chose This Tool:
I didn’t need another meal kit—I needed done-for-you nourishment I’d actually want to eat. CookUnity gives me chef-crafted variety with zero hassle. No dishes, no decision fatigue, just real food that fits my life.
DayOne
Pocket-Sized Therapy That Tracks Your Growth
Talk it out, write it down, or brain-dump on the go—clarity is one voice note away.
Day One is a digital journal with voice, text, and photo entries—so you can process your thoughts, track your wins, and stay emotionally clear wherever you are. Use it daily or in big breakthrough moments. Your future self will thank you.
Why I Recommend This Tool:
I’m on an 934-day streak for a reason. Day One is where I sort through decisions, capture ideas, and get clarity without spiraling. It’s cheaper than therapy and more portable than a notebook—and it meets me wherever I am.
SeatMate
Because your dog deserves a corner office.
An ergonomic chair and ramp combo for your furry coworker. Keeps them comfy, close, and out of your Zoom frame (mostly). PLACEHOLDER TEXT
Why I Recommend This Tool:
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💡 Affiliate Note: Some links may earn me a small commission at no extra cost to you. I only share what I actually use and genuinely love.
Worth Noting – Tools I’ve Loved and Outgrown
These are the platforms and systems that supported earlier versions of my business before I streamlined into my current stack. They’re still powerful, well-designed options — especially if you prefer an all-in-one platform or are at a different stage of growth. Think of this list as the “greatest hits” from past seasons — tools that helped me scale until it was time to simplify.
Flodesk
Beautiful Email + Built-In Checkout
Flodesk combines a visual email builder, simple automations, opt-ins, and on-brand checkout—so you can launch campaigns and sell from the same dashboard. One platform, one bill, no duct-tape plugins.
Why I Recommend This Tool:
I want my emails and checkout to feel like my brand—elegant, clean, and consistent. Flodesk Email + Checkout lets me design and sell in one place and retire extra tools.
Riverside.fm
Studio Quality Recording + Built-In Hosting
Capture lossless, multi-track audio/video for every guest, clean it up with AI, spin instant clips, then publish via RSS from the same dashboard. One platform for recording, editing, and hosting—clean and reliable.
Why I Recommend This Tool:
I needed broadcast-level clarity that doesn’t glitch under pressure—and fewer tools to juggle. Riverside lets me record anywhere, edit fast, and now host the show in one place. It’s my end-to-end studio.
PlannThat
Visual Content Planning with Purpose
PlannThat helps you organize, batch, and schedule your social content with clarity and strategy. From Instagram to LinkedIn, it supports visuals, captions, analytics, and even branding palettes—all in one intuitive dashboard.
Why I Recommend This Tool:
I was tired of juggling notes, folders, and half-done drafts. PlannThat gave me a clean, strategic way to plan content that actually connects and converts—without the overwhelm. And they had me at llama (their mascot).
Simplero
All-In-One Platform for Coaches, Creators, and Course Businesses
Simplero combines your email marketing, digital courses, CRM, landing pages, and payment systems into one streamlined platform—designed for ease, not overwhelm. No plugins, patch jobs, or piecemeal software stacks. It’s the behind-the-scenes engine that keeps everything running without tech burnout.
Why I Recommend This Tool:
I used Simplero for years because it just worked. It was clean, reliable, and handled every part of my business in one place. Eventually, I chose to specialize my tech stack with best-in-class tools for each area—but if you’re craving simplicity and structure in one powerful dashboard, Simplero delivers.
Hiro.fm
Turn A Podcast Into A Private Monetized Channel
Hiro.fm turns your content into a gated, private audio experience you can sell or gift. Whether you’re creating a VIP podcast, an audio course, or exclusive trainings, Hiro makes delivery seamless and deeply personal.
Why I Chose This Tool:
As someone who leads with voice and presence, Hiro.fm gave me a way to monetize audio in a soulful, subscriber-friendly way—no tech mess, just transformation.
Voxer
Real-Time Coaching, Zero Zoom Fatigue
Voxer is the walkie-talkie app I use for all my high-level client support. It gives us the power of real-time conversation without needing to schedule a call—or stare at a screen. Whether we’re mapping out your next offer, rewriting copy, or just talking you out of an overthinking spiral, Voxer lets us work deeply and flexibly—on your schedule without draining your calendar.
Why I Recommend This Tool:
Because life—and business—don’t happen in 60-minute boxes. Voxer creates space for breakthrough moments in the moment and helps you get clarity faster without draining your calendar.