My Curated Tools to Simplify, Automate, Protect & Scale

Beautiful Email + Built-In Checkout

Flodesk made me fall in love with email again — effortless design, simple automations, and checkout forms that look like your brand, not a plug-in.

If you want your marketing to feel elegant and cohesive from inbox to payment, Flodesk still leads the pack.

Podcast Hosting That Doesn’t Make You Hate Podcasting.

You can tell when a podcast is duct-taped together.

Buzzsprout hosts and distributes my public podcast with a clean, simple backend that makes publishing feel easy again.

I use it because it handles the essentials beautifully: episodes, show notes, transcripts, podcast website, distribution, and stats — without making the process feel like enterprise software in a trench coat.

If you want to start or simplify your podcast, Buzzsprout is my pick.

Your Voice. On Demand. Naturally You.

My favorite kind of leverage — technology that lets my ideas show up without requiring me to perform every time.

HeyGen allows me to turn written insight into video and voice that still sounds like me — grounded, intentional, and calm.

I use it for podcast trailers, short-form videos, course previews, and moments where presence matters more than production.

I don’t use it to fake consistency.

I use it to protect my energy while maintaining authority.

It’s how my message travels even when I’m not on camera, not at my desk, or not in the mood to “show up.”

Edit Like a Pro — Without Editing Like a Pro.

Descript lets you cut, polish, and caption video or audio just by editing text.

Delete a word, and it deletes from the clip. No timelines, no tantrums, no Final Cut Pro flashbacks.

I chose it because I want to focus on message, not mechanics.

Descript saves hours and keeps my voice work sounding premium — fast. It’s what every solopreneur needs before hiring a full-time editor: clarity and control.

Form Your Freedom — Without the Fine Print.

Business formation shouldn’t feel like legal Sudoku.

Bizee takes the confusion, fees, and red tape out of creating your LLC.

You can add a registered agent, manage compliance, and stay audit-ready — all from one clean dashboard.

I used it to form my latest LLC — fast, flawless, and genuinely pleasant.

Bizee keeps you legitimate while you scale — no corporate lawyer required.

Reliable Hosting for a Stress-Free Website.

Your website should be an asset, not a liability.

DreamHost keeps your site fast, stable, and drama-free — no upsells, no “mystery fees,” no tech panic at midnight.

I use it because reliability is the quietest flex in online business. When your platform runs smooth, you can focus on conversions, not crashes.

Because “?ref=27492” Isn’t a Vibe.

Affiliate marketing doesn’t have to look scammy.

ClickWhale turns messy URLs into elegant, trackable links that actually look like your brand.

Pretty links. Serious payouts.

It’s analytics with aesthetic — exactly how I like to monetize.

ClickWhale makes my links easy to remember, easy to say, and impossible to lose.

Travel has always been part of why I built the business in the first place.

From VIP Days abroad to sold-out retreats, I plan experiences that grow your business and your tan line.

Travel is how I scale transformation — my agency handles the logistics so you can show up elevated.

Whether it’s a mastermind in Paris or a client retreat in Sedona, this is strategy disguised as sunshine.

Smarter YouTube Strategy Without Guesswork.

Visibility without data is vanity.

TubeBuddy gives you keyword intel, thumbnail testing, and analytics that show what works before you waste time uploading.

Every video pulls its weight.

It’s like having a strategist in your sidebar.

Money Clarity — Without the Micromanagement.

Monarch gives you a clear, composed view of your financial life — personal and business — without turning money into a full-time job.

This isn’t budgeting as punishment or obsessive tracking. It’s quiet awareness, intelligent forecasting, and clean organization that lets you make decisions without hovering over every dollar.

See what’s happening, what’s coming, and what matters — without narrating or justifying every expense.

The quieter my finances feel… the better I think.

When your finances are calm, your strategy gets sharper.

Stock Music and Creative Assets Without the Cringe.

Upbeat is one of my favorite sources for stock music.

Creativity already asks enough of me.  Finding background music shouldn’t become another project.

What I like about it is that it feels curated instead of chaotic. You can actually find music that supports the content without turning it into a cliché. They also offer stock footage and other creative assets now, which makes it even more useful for content creation.

If you want media that feels current, clean, and not painfully generic, Upbeat is worth a look.

Banking That Stays in the Background.

Ally makes online banking and savings organization straightforward.

I use it for digital money management, savings buckets, and keeping financial priorities easier to track without adding another layer of friction.

Practical. Easy to use. No branch visit required.

Sometimes the best financial tool is the one you actually open.

Smart, Safe, and a Little Bit Adorable.

Furbo keeps me connected to my dog no matter where I am — check in, toss a treat, even get a selfie from your pup.

The HD camera and alerts give peace of mind, and honestly, it’s the tiny moments that make it worth it.

Freedom includes knowing your best friend is safe, happy, and probably waiting for another treat.

Use code USE CODE “FUR-8Q76NWUF” to save.

The Keurig of Dog Meals — But Healthier.

The Promise I Didn’t Want to Break. 🐾

Feed Artie wasn’t about saving time.

It was about keeping a promise to myself.

I wanted my pups to eat fresh, real food—even on the busiest weeks, travel days, or launch seasons.

Feed Artie makes that possible.

Just pop in a pod, press a button, and a warm meal is ready in minutes.

It’s one of those little systems that quietly removes guilt.

Because automation isn’t just for business.

Sometimes it helps you care for the things that matter most.

Save with code “ERICAREFER”

Dinner at a Different Country Every Night.

CookUnity feels like eating your way through EPCOT Center — chef-prepared meals from around the world, delivered fresh.

No chopping, no recipes, no “kit.” Just heat it in the oven and eat something you’d actually post about.

It’s restaurant quality without the reservation.  During creative seasons, I don’t want dinner to become another decision.

Pocket-Sized Therapy That Tracks Your Growth.

This is where I untangle my thinking.

Day One is where I track ideas, process decisions, and archive wins.

I’m on a 1,168-day streak for a reason.

You can write, voice-note, or add photos — it meets you where you are.

This isn’t a productivity hack;  some days it’s a journal.

Some days it’s voice notes.

Some days it’s simply where I remember who I was becoming before life interrupted.

Energy That Works Like You Do.

Ryze combines adaptogenic mushrooms with real, functional ingredients — creamy coffee, chai, cocoa, and overnight oats that actually fill you up.

It gives you steady clarity without caffeine crashes or mood swings.

Less wired, more grounded focus — because being “on” doesn’t have to mean being wired.

All-In-One, Without the Overwhelm.

Simplero carried my business through several important seasons.

If you want your website, email, courses, memberships, CRM, and payments all under one roof, it’s still one of the strongest all-in-one platforms I’ve used.

I eventually moved toward more specialized tools—not because Simplero stopped working, but because my business changed.

It reminded me that there isn’t one perfect tech stack.

There’s the one that fits the season you’re in.

Studio-Quality Recording—Without the Studio.

If you’re recording interviews or podcasts remotely, Riverside is still one of my easiest recommendations.

The recordings are reliable, the quality is excellent, and the whole experience feels surprisingly calm.

When the conversation matters, you shouldn’t be worrying about the technology.

I’ve simplified my own recording workflow since then, but Riverside is still a fantastic place to start.

Because “Creative” Shouldn’t Mean “Financially Confused.”

Money clarity is brand clarity.

FreshBooks keeps my books clean, quick, and client-friendly — no spreadsheets, no shame spirals.

It’s intuitive enough for creatives but powerful enough to run a real business.

You don’t need to be a CFO to look like one.

Best for client-based businesses with invoices.