Aloha! It Is Nice to Meet You!Now, A Little About Me...
Erica Duran’s Professional Bio:
Erica Duran is a Freedom Business Model Mentor & Coach, Digital Marketing Expert, Luxury Lifestyle Designer, and Minimalist.
She works with service-based entrepreneurs (like Professional Organizers, Coaches, & Consultants) who are ready to make money doing work they love from anywhere.
Erica believes that the one thing this world doesn’t need is more burnt out, overwhelmed women entrepreneurs who are baffled by technology & stressed over their never-ending to-do lists.
She doesn’t believe in formulas or blueprints and instead works with each client to bring out their unique brand essence which makes their competition irrelevant & helps them to build a solid online platform.
She also supports her clients in creating the systems and structures so they can often enjoy the freedom of a 3-day work week & consistent income of $5K to $20K+ per month.
For Erica, freedom meant selling her home & all her belongings except for a MacBook Air, iPhone, one suitcase of clothes & her dogs to take off on a life of traveling on long-term “workcations” working virtually from 5-star resorts who sponsor her radio podcast & web TV show.
American Express Small Business Open Forum has dubbed her as “The Productivity Expert for Entrepreneurs” & she has been awarded “The Top 1% of all Viewed Profiles” on LinkedIn & one of the “Top 100 SEO Experts” to Follow on Twitter.
Erica has over 200 published articles & she has appeared as an expert on Entrepreneur On Fire, So Money, AMEX Small Business Open Forum, Franklin-Covey, LifeHacker, Under 30 CEO, Ladies Home Journal & more.
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Freedom Business Model Coach & Mentor | Digital Marketing Expert | Luxury Lifestyle Designer | Minimalist
A Little More Personal...
Erica Duran’s Informal Bio:
(a more fun and personal bio :)
Aloha, I’m Erica Duran, and I’ve been a veteran entrepreneur for over 20 years. I am a Freedom Business Coach and Mentor, a Digital Marketing Expert, Luxury Lifestyle Designer and Minimalist. I also have a strong background in sales, marketing, and technology.
But here is the real inside story…
“I Always Knew I Was Meant to be an Entrepreneur…”
I worked in corporate America for about 15 years during college and after I graduated but I always had some little business “on the side”.
I would get so excited when I would get involved in a new business opportunity! Saying things like: “This time it was going to work. This time it would be my ticket out of the cubicle!”
I was pretty much a “star” employee in corporate America with fancy titles like Director of Operations, National Sales Director and Vice President of Sales & Marketing, CEO of the first nationwide short sale company, and Coordinator of Venture Capital.
I also had fancy licenses such as Investment Series 6, 63 and 26, mortgages, real estate and life insurance.
But, I was literally DYING inside every day I had to go “to work”. It was making me physically ill.
I was making a good living and doing work that I highly praised, but the work was draining my energy every single day.
I was so RESTLESS!
I always thought the grass was greener so I would leap to other companies thinking that it would be better “over there”.
It never was.
I bounced from job to job for years! They were “good jobs”, but they were still jobs. The jobs would usually end badly like getting “reprimanded” for giving my honest opinion when I was asked in a meeting or getting caught up in some crazy political pissing contest.
One day, the politics got so disgusting, I packed up my car at lunchtime, left the building, and never went back!
My Life Felt So Complicated All Of a Sudden!
Quitting my job with no “Plan B” was not the smartest thing I’ve ever done.
But, I was so unhappy and it was starting to affect my marriage (at the time), my health, and overall attitude about life.
Was I going to go through a “cooling off” period again and then take my tail right back to corporate this time?
Was I going to finally sell everything, get out of debt and downsize to get off this hamster wheel?
I was going from one job to the next and I didn’t love any of them.
I was working lots of hours to pay for things that I didn’t really want or need and to top it off I had no time to enjoy these items that were making me work and earn so much in the first place!
I had such a long commute that I had no time to shop for healthy foods or do any cooking or get to the gym as often as I would have liked.
I also went through two painful divorces over these turbulent years.
The various “business opportunities” after the work day and on weekends that turned out to be mostly scams or impossible to make a decent living where I could replace my high corporate income.
Then One Day I Woke Up From This So-called Suburban “Fairy Tale”…
I realized that I NEVER actually sat down and thought about what I really wanted.
Between graduating college, getting married, going from job to job, getting unmarried, buying and selling homes, getting married again, buying new cars, buying the latest gadgets, raising 3 corgis and filling up my home and credit cards with clutter – I didn’t give myself a moment to figure out what I actually wanted!
I didn’t want a high-level corporate job (even if there were benefits and stock options), I didn’t want a luxury car, I didn’t want a white picket-fenced house in a gated community and I didn’t want all that clutter and “stuff”.
I tried to remember or uncover down to my core and figure out what I REALLY wanted in my life. After a lot of 6+-hour walks on the beach just thinking, I decided that the following items are what I truly wanted.
Here is the list I came up with:
I wanted a home-base in Newport Beach, CA with ocean view, no matter what.
I wanted to set my own hours.
I wanted to be able to walk to the neighborhood places I needed to go, not drive.
I wanted to be able to work anywhere in the world and live places for a few months at a time so I could really soak up the culture.
I wanted to have my dogs with me all day while I worked.
I never wanted to wear pantyhose or fly coach again!
Yep, that was pretty much it.
The Big Decision…
So, one day I made a decision to sell almost everything I owned.
I sold my perfect home in a planned community and moved to a tiny little apartment that overlooked the beach. This is where I wanted to be, closer to fresh air, unique restaurants within walking distance, a beach running trail and I could even hear seals barking in the harbor from my balcony!
Selling my home and almost all of my belongings also gave me some seed money and the ability to take time off to start something new that was all mine and not another multi-level company and leave the 9-to-5 (sometimes past 11 PM) corporate life once and for all.
I finally had time to think about what I wanted to do as far as a business rather than just “join” some direct selling scheme.
This “break” from my “job” also gave me a lot of time to research health, fitness, and green living for my own well-being and the environment.
Sadly, though, doing all this soul searching and growing caused me to grow apart from my husband and we eventually separated our lives.
Hitting Rock Bottom (more than once) and Bouncing Back (but this time for good)…
I had always known that my passion was for organizing, time management, and systems. But, I kept starting business ventures based on the money I was going to make, not my passions.
Because the businesses I would create and the consulting jobs I would take on were “just for the money” they never really grew to their full potential. I would make huge amounts of money only to lose it all over and over and over again!
When it was good, it was really good, and I had all the luxuries you could think of. But, when it was bad it was really bad and I sometimes had to reach out to government programs and there were about three times when I was just about one week away from being homeless!
Those “11th” hour miracles are scary!
So, in 2004 I decided to stop consulting other companies and start my own called “Clutter Bugs” and then “The Clutter Bug Store” – an online global consignment store so we could sell the items our clients were no longer using.
I grew Clutter Bugs into multiple 6-figure-business for over 8 years. And, even turned it into a franchise of fifteen locations across the U.S.
Then, I was over it!
I was bored and depressed and needed to grow the business into something that matched how I was evolving. Again, my passion was organizing, but now I was in the business of selling franchises and running a warehouse filled with our clients’ clutter.
And, now I was really stuck in ONE location again, the consignment store warehouse was in Long Beach, CA and “had” to be there. This is not the remote working arrangement I had dreamed about!
Once again, I was doing things and making decisions because of money, not my passions. (You would think I would have learned the first time!).
I was feeling so trapped! So I sold the business and the proprietary software that I had created for an online consignment store.
What Changed Everything Once and Forever…
At this point, I felt more lost than ever! I had built the organizing business I thought I wanted and I still wasn’t happy! What would I do now?
This is when I stumbled upon business and life coaching. I had no idea these people existed! At first, I felt I didn’t need a coach. After all, I felt that I was pretty smart and could figure this predicament out myself.
Then I thought to myself “You’ve been trying to ‘figure’ things out all by yourself for over 30 years! Maybe it is time to get a second opinion!”
I signed up for a year-long high-level coaching program (thank you AMEX) and it literally changed my whole life and business!
“I truly believe that coaching is the most powerful force on earth!”
I now have complete clarity on what I want in my life!
My business fits my lifestyle, I am not trying to cram “living” in-between business tasks. I’ve obtained everything on that list I spoke about earlier.
I am getting more and more done by working very little hours (about 3 days a week for the most part) and the work is not hard at all – it just flows! (Psst… and did you know that when you work “in flow”, procrastination doesn’t rear its ugly head!)
After a year of coaching and reworking my life from the inside out, I was ready to start another business.
This time, I was going to be completely stubborn about what I wanted and didn’t want.
I was not going to do anything just because it sounded like it would make money.
I had to fall in love with everything I was doing and if I started feeling stuck and falling out of love, the project would end immediately.
So, In 2012, I launched Erica Duran International (what you read all about in the “formal” bio above). With the new company, I have the freedom to launch anything I want without changing the name or the branding of the company and I LOVE that freedom!
I LOVE that all my mistakes and all the things that I’ve learned over the years were not a waste because I use every experience, success, and pitfall to help entrepreneurs and business owners who are struggling.
I LOVE that my new lifestyle delivered everything I wanted that list I made so long ago… an ocean view, ability to work from anywhere in the world for extended periods of time and set my own hours with my dogs at my feet all day…no pantyhose required!
Whew! Now, We Are All Caught Up!
Well, Not Exactly…
I was feeling restless again after Erica Duran International reached multiple six-figures in less than eight months. I decided to de-clutter and sell what little stuff was left from my first attempt at being a minimalist in 2004 when I sold my house.
So, in the summer of 2013, I sold absolutely everything I didn’t need or want down to the last spoon! I piled car with my MacBook Air, my iPhone, some clothes, a juicer, my dogs and their stuff. (Frankly, the dogs had more stuff than I did!). I took off to various states for eight months.
This was to accomplish three things:
One, to get away from everything I’ve known and receive some perspective.
Two, to test a theory out for a book and future program I’m crafting called “Urban Escape.”
Three, because I met a lot of my clients face-to-face they expected the coaching to be face-to-face. This puts a cramp in my “live remotely” desire. It wasn’t the clients’ fault we continued to meet in person, it was mine. So, I took myself out of the area and continued coaching over the phone and email and everyone was happy.
I learned so much while on this adventure! I can’t wait to share more in my new book “Urban Escape”. I would describe this book as “Eat, Pray, Love” by Liz Gilbert meets “The 4-Hour Work Week” by Tim Ferriss.
Being away and living in various states (and sometimes showing up in a place and not knowing where I was going to live!). I decided that having a home base was important to me! I thought about it and “home” really was in beautiful Newport Beach, California where I had lived for a seven-year span without moving once (that is a record for me!).
I returned to live in Newport with Java, my mini long-haired Dachshund.
“Nesting” Only Lasted Eight Months! I Wanted My Digital Nomad Lifestyle Back!
After about eight months of “nesting” in Newport Beach, I realized that I was just seeking a “home” to get through some painful family diseases and their eventual deaths. I wanted to cocoon in a place that was familiar to grieve.
An unexpected trip awakened my adventurous spirit again. I had to drive from California to Arizona, New Mexico, and Texas to pick up a puppy that a friend found online. That trip refocused me on what I wanted again and the joy of the new puppy snapped me out of all the sadness and grief.
All my dogs’ names were after some sort of coffee drink. So what was I to name this one? Ahhh! Cafe “Vienna” Latte! A coffee drink, a tribute to my corgi Latte that passed and Vienna (sausage) for my new little cocktail weenie!
So, What Do I Really Do All Day?
Typically, I work about 3 days per week – Tuesday, Wednesday, and Thursday.
I support, give expert guidance and accountability to new and established entrepreneurs virtually from anywhere in the world.
Sometimes I am asked to speak to a group, be a guest on a podcast, or I host my own events and workshops.
Most of my day is spent listening and/or reading the dream lifestyles and goals of my clients and then working with them to make them happen.
I spend time building relationships with amazing women online and offline.
I also help with challenges and questions from my entrepreneur clients and then coming up with custom solutions and systems to attempt to alleviate the problem for them.
I spend a lot of time designing websites for myself and clients and then optimizing them for search engines like Google with my new program called Googlebait.
I feel my work is so fulfilling now, and I am finally doing what I was meant to do! It is so amazing to see my clients actually achieve what they say they want.
Sometimes it takes a few tries, but when the system or idea works for them – it is like magic! The clients get a system so they can literally “set and forget it”, increase their revenues and get on with the living life they’ve always dreamed of.
Usually, after most of my projects and tasks are done for the day, (or if I just need a break from the computer!), I run or walk along the beach or do some other physical activity.
For three days out of the month, I work in big content producing batches for my blog, podcast or videos, projects, marketing, and future programs in a fully focused manner.
A few days throughout the month I travel to a client or I host at the luxury resort where I am “living” at the moment, VIP Day Intensive Luxury Experiences. This is a half or full day intensive where clients get clarity on their lifestyle and business and get FAST results!
In 2015, I launched a Podcast Radio Show and YouTube TV Channel! I am so grateful that my favorite 5-star resorts on the planet have offered to host and sponsor my new shows!
We’ve archived the old shows and created all new podcasts and video channels in 2018.
I am “Virtually Famous” and on the expert panel and/or contribute to the following publications and organizations:
Affiliations and Memberships:
I used to belong to a TON of networking groups and associations! Then, two things happened.
One, my website took off and there was no justification for the time and money spent on these groups as a marketing activity for business anymore. Although, I did miss the people and friends I had made in these groups
Two, I started traveling for months at a time and would miss so many meetings I just wasn’t worth it to join these associations anymore.
Plus, I liked traveling and getting my clients over the internet way more than sitting listening to a bunch of people trying to sell me something I didn’t need and getting served bad “networking” food.
I am currently evaluating a few new associations to join with highly professional and successful men and women that are fun, productive and not too “stuffy”. Do you know of any? Email your suggestions to Aloha@EricaDuran.co.
Want To Know A Little More?
I attended California Polytechnic State University, Pomona and graduated with a Bachelor of Science in Hotel and Restaurant Management. I sometimes find it ironic that I have a culinary “cooking” degree and now I am an active raw vegan. In addition, I earned an Associates Degree in Business Administration.
I was licensed in life insurance and securities (Series 6, 63, and 26) and real estate in the state of California. I was the Vice President of Sales and Marketing for a nationwide Short Sale/Loan Auditing Company for many years.
I am a “recovering” (you never really get over being OCD) Professional Organizer of 15 years, Certified (CPO®) for the last 3 years. Yes, there is really a test for this stuff. Being certified means that I took a long exam and have well over 1,500 of paid organizing related hours on record with The Board of Certified Professional Organizers®. We are taught to not just fix your efficiency problems but to also transfer skills and set up systems that compliment your personality and work style.
Still, Want to Know More?
What Do I Love:
Dogs – of course! They are such amazing, loving, innocent creatures!
I am working on a wellness website for dogs called Fountain of Woof.
For over fifteen years, I’ve also had three Pembroke Welsh Corgis that mean everything in the world to me named: Starbucks, Kona and Latte.
What Are Some Other Favorites?…
I love sunsets, Starbucks Coffee, wine tasting, plumerias, Gerbera daisies, Apple Computers, sea creatures, butterflies, Tiffany & Co., new puppy smell, French & Hawaiian Culture, waterfalls, VW Beetles, raw gourmet cooking, entertaining, and staying up really late at night.
And seriously, I love learning about new marketing techniques and personal development. During my free time, I have to force myself not to read about these subjects and broaden my interests.
My favorite activities are running, hiking, yoga, traveling, reading, finding great authentic (not chain) restaurants, farmer’s markets, exploring hotels, Broadway plays, and moving (weird?).
My favorite places in the world: The Hawaiian Islands, Florida Keys, The Queen Mary, Monterey Bay & Carmel CA, Disney Theme Parks, ships, and a spa in any city :).
People that Inspire Me:
Jillian Michaels, Tim Ferriss, Jimmy Fallon, Bethenny Frankel, and Walt Disney
Music, Movies, Books, TV, Magazines:
I don’t like having a TV in my home, but sometimes I catch things online on my terms without commercials.
I stopped subscribing to magazines about four years ago – too many ads for so little actual information in the articles.
I love music! It really is the soundtrack to your life and can change your energy, mood, and environment in an instant! I like everything from world music, new age, classical and jazz to Top 40 to hardcore rap! The only music that never really grew on me was rock and country. I also love music from Broadway shows.
My favorite all-time movies are La La Land and Titanic (my 2nd wedding was even themed after Titanic on the Queen Mary ship!) I also love Gone With the Wind and any Disney movie.
As far as books…there are seriously too many to list here. My private clients actually receive a recommended reading/listening list so they can start up-leveling their mindset and building better productive habits right away!
I would highly suggest getting these on Audible so you can listen anywhere and do something physical at the same time. Here is a link to get your first Audible book FREE! https://www.audibletrial.com/TheEricaDuranShow
Here are a few to get you started…
The 4-hour Work Week By Tim Ferriss
The Four Agreements by Don Miguel Ruiz
Big Magic by Elizabeth Gilbert
The Miricle Morning by Hal Elrod
The science of Getting Rich by Wallace Wattles
Think and Grow Rich by Napoleon Hill
Think And Grow Rich for Women by Sharon Lechter
The Law Of Divine Compensation by Marianne Williamson
Leveraging the Universe by Mike Dooley
The Game of Life and How to Play It by Florence Shovel Shinn
Overcoming Underearning by Barbara Stanny
Grow Rich While You Sleep by Ben Sweetland
Big Leap by Gay Hendricks
E-myth by Michael Gerber
7 Habits of Highly Effective People by Stephen Covey
Jab Jab Jab Right Hook by Gary Vaynerchuck
Conscious Language by Robert Tennyson Stevens and Shabari Lynda Bird
Rework by Jason Fried and David Heinemeier Hansson
The Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
Invisible Selling Machine by Ryan Dice
Sell Or Be Sold by Grant Cardone
The War of Art and Turning Pro by Steven Pressfield
The Subtle Art of Not Giving A F*ck by Mrk Manson
Essentialism by Ryan Holiday
My Secret Quirks:
I am fascinated with books, movies, and museums that explore shipwrecks and other disasters.
I am always looking for a simple and easy solution to any problem – the most direct way to get what you want. I’m great at cutting through the B.S. and getting to the root of things and then suggesting a clear plan of action.
My Not-So-Secret Quirks:
I LOVE moving! I had moved once a year until I landed in Newport Beach, CA. But even though I was staying in one place for several years, once a year I would “pretend” to move and clear everything out, clean it deeply and put it back.
I don’t do that too much anymore because now I only have one suitcase and a few boxes. Frankly, those few boxes are starting to annoy me!
I’ve been a vegetarian for most of my life, but I became hard-core vegan on April 5, 2012, after my father was diagnosed with cancer-related consuming too much meat. I’m loving that my choices are helping myself, the animals and the environment. Then, I went even more extreme and became a gluten-free-soy-free-dairy-free-raw-vegan in October 2013 after my father passed away. I didn’t go to the raw food extreme directly because of my father’s death, but as I learned more and more about the havoc that meat and dairy are on humans I switched. I thought I had energy before, but going raw has given me amazing mental focus, energy, and clarity. Now I feel so good – like this is how humans are supposed to feel! I would say I am about 80% raw vegan these days.
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High-Level Freedom Business Coach & Mentor | Digital Marketing Expert | Luxury Lifestyle Designer | Minimalist
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